Marketing Manager

Position

The applicant will be responsible for developing, managing, and executing marketing strategies, plans, policies, procedures, and frameworks and ensure optimal delivery across its related functions: events, marketing, branding, and web.

Job Role Description:

• Develop, manage, and deliver the HBKU marketing strategy in line with the HBKU communications strategy and the overall University’s strategy.
• Manage and oversee the HBKU marketing functions including corporate marketing, enrolment marketing, business marketing, branding, events, and web development.
• Develop the department’s related guidelines, procedures, and frameworks.
• Develop a marketing annual business plan and budget and monitor and approve expenditures.
• Provide marketing support for all HBKU entities including campaign design and development and guidance on events and conferences.
• Develop and maintain HBKU’s branding strategy, brand identity and corporate messaging.
• Provide guidance to articulate the key objectives, key messages and expected outcomes for marketing, events, and web projects.
• Conceptualize, plan, and execute all marketing projects/initiatives in line with the communication strategy of HBKU, and ensuring compliance with agreed timelines and budget. 
• Develop, plan, and implement advertising campaigns to publicize and promote the university strategic activities and events, and establish methods for increasing participation. 
• Oversee the final approval of content for all marketing-related projects and ensure that all publications are executed appropriately in line with HBKU messaging.
• Develop and maintain HBKU’s e-channels (university website, e-marketing platform, etc.).
• Other reasonable tasks as assigned by the supervisor.

Minimum Knowledge, Skills & Experience

• Bachelor’s degree in marketing or Communications major, or related field & 8-10 years of relevant full-time work experience in marketing or a related field at similar higher education institutes, 3 of which at a supervisory level. 
• Good understanding of marketing communication, branding, advertising strategies, plans, and frameworks.
• Good conceptual & strategic thinking with ability to articulate and share vision and mission by inspiring others.
• Experienced in dealing with creative agencies.
• Excellent communication and interpersonal skills, with the ability to logically and persuasively outline and present thoughts, ideas, and specifications through oral and written communications.
• Fluent in Arabic and English; excellent writing skills with the ability to draft and edit a variety of written reports, manage communications, and to articulate ideas clearly and concisely.
• Proficiency in MS Office applications.

How to Apply

To apply, please follow this link.
Additional documents may be solicited from short-listed candidates.

Deadline:

Applications will be reviewed immediately and continue on a rolling basis until the position is filled.  Shortlisted candidates will be contacted for interviews. 

Remuneration

HBKU offers an attractive compensation package that includes a tax-free salary and additional benefits such as an accommodation allowance, annual paid leave, and medical insurance.

Hamad Bin Khalifa University is an equal opportunity educator and employer. We are committed to maintaining culturally and academically diverse staff of the highest caliber.