Senior Lecturer in Marketing
University of Gothenburg
Sweden
Reference Number: PAR 2026/370
About the University
University of Gothenburg tackles society’s challenges with diverse knowledge. With 58,000 students and 6,800 employees, the university is a large and inspiring place to work and study. Strong research and attractive study programmes attract researchers and students from around the world. Through new knowledge and perspectives, the university contributes to a better future.
With more than 3,700 full-time students, 470 employees, 160 international partner universities and four departments, the School of Business, Economics and Law has unique breadth. The school is “triple-crown” accredited:
- EQUIS
- AACSB
- AMBA
The Department of Business Administration is the largest department at the school and is responsible for:
- Research
- Undergraduate education
- Master’s education
- Doctoral education
The department has more than 140 employees and is divided into four sections:
- Industrial and Financial Management & Logistics (IFEL)
- Management & Organisation
- Marketing
- Accounting
The department also includes an administrative and technical unit.
Position Overview
The Department of Business Administration is seeking an Associate Senior Lecturer in Business Administration specializing in Marketing.
The Marketing Section consists of approximately 30 researchers and teachers, including four professors.
The position represents an initial step in the promotion system applied at the department and faculty.
Subject Area
Business Administration specializing in Marketing
Subject Area Description
The Marketing Section studies marketing from a holistic perspective and examines the interplay between:
- Consumption
- Markets
- Society
Research areas include:
- Consumer culture
- Consumer behavior
- Value creation
- Market shaping
- Sustainability
- Nostalgia
- Cultural and societal dynamics influencing consumption and marketing phenomena
The position represents a research investment intended to further develop the section’s profile through innovative research.
Duties
The position consists of:
- Maximum 50% teaching
- Minimum 50% research
The research component is connected to the project:
“Imagination Work and the Mediation of Time in Markets”
The project examines how collective imaginations of the past and future are mediated in consumer culture.
The project analyzes:
- Imagined futures
- Reinterpreted pasts
- Mediated market communication
The aim is to deepen understanding of the cultural power of marketing.
Teaching responsibilities include:
- Undergraduate education
- Master’s Programme in Marketing & Consumption
- Doctoral education
The successful candidate is also expected to:
- Apply actively for external research funding
- Contribute to the section and department environment
- Participate through physical presence
Eligibility
Eligibility requirements are specified in:
- Higher Education Ordinance Chapter 4 Section 4a
- Appointments Procedure for Teachers at the University of Gothenburg Ref. V 2024/3252
- Appointment Regulations for Teaching Staff at the School of Business, Economics and Law Ref. GU 2025/3441
Applicants must:
- Hold a doctoral degree or equivalent research qualifications
- Specialize in Business Administration with a focus on Marketing
Preference is given to applicants who obtained their doctoral degree within five years prior to the application deadline.
Exceptions may apply for:
- Sick leave
- Parental leave
- Similar circumstances
Assessment Criteria
Selection will be based on:
- Overall competence
- Development potential
- Scientific skills
- Research potential
- Pedagogical skills
- Ability to contribute to teaching activities
Personal qualities and collaborative ability will also be considered.
Particularly Meritorious Qualifications
- Research within:Publications in leading international journals (AJG level 3–4* or equivalent)
- Consumer Culture Theory
- Advertising
- Branding
- Experience with qualitative methods in consumer culture research
- Experience analyzing mediated market communication
- Experience conducting empirical research projects after the PhD
- Experience applying for and obtaining research funding
- Teaching experience at different levels within marketing
- Course coordination and pedagogical innovation work
- Ability to communicate in written and spoken Swedish
Employment
According to the Higher Education Ordinance (SFS 1993:100), an associate senior lecturer may be employed for:
- Minimum four years
- Maximum six years
The purpose is to enable development of:
- Research autonomy
- Teaching qualifications
- Qualifications for promotion to senior lecturer
Employment Details
- Fixed-term employment
- Duration: Four years
- Full-time: 100%
- Starting date: By agreement
- Placement: Department of Business Administration
The appointment may be extended due to:
- Sick leave
- Parental leave
- Other special grounds
Information Regarding Promotion
Applications for promotion to Senior Lecturer must be submitted no later than six months before the end of the four-year employment period.
Requirements for Scientific Competence
The applicant must demonstrate:
- Scientific progression
- Research independence
- High-quality scientific production
- Active participation in the scientific community
Assessment includes:
- Publications
- Conference presentations
- Reviewer and expert assignments
- Collaboration ability
- Societal impact of research
Requirements for Teaching Competence
Applicants must demonstrate:
- Higher education pedagogical training
- High-quality teaching experience
- Pedagogical development potential
Assessment also considers:
- Teaching reflection
- Pedagogical innovation
- Teaching in multiple languages
- Course and programme leadership
- Production of teaching materials
Swedish Language Requirement
Internationally recruited Associate Senior Lecturers employed after 31 August 2024 must complete:
- Swedish language course
- Minimum level B2 according to CEFR
This is required for promotion to Senior Lecturer.
Contact Information
Questions About the Position
- Erik Lundberg — erik.lundberg@handels.gu.se
- Jonas Nilsson — jonas.nilsson@handels.gu.se
Questions About the Recruitment Process
- HR Officer Natalie Axell — natalie.axell@gu.se
Union Representatives
Union representatives at the university:
University of Gothenburg Union Representatives Information
Application Instructions
Applications must be submitted through the University of Gothenburg recruitment portal using the “Apply” button.
Reference: PAR 2025/425
Applications are preferably written in English, as they may be reviewed by international experts.
Application Deadline
2026-08-14
Required Application Documents
Applications must include:
- Curriculum Vitae
- Degree certificates and transcripts
- Letter of intent (maximum three pages)
- Research qualifications statement (maximum two pages)
- PhD thesis and up to four additional scholarly works
- Teaching qualifications statement (maximum two pages)
- Teaching evaluations or equivalent documentation
- Account of management, collaboration, and administrative achievements
- At least two references with contact details
All merits must be documented and certificates attested.
Publications that cannot be attached electronically may be sent to:
Department of Business Administration
University of Gothenburg
PO-Box 610
S-405 30 Gothenburg
Sweden
Attention: “PAR XXXX”
Recruitment Process
The recruitment process may include:
- External expert review
- Interviews
- Reference checks
- Trial lecture
Information for International Applicants
Information about relocation and life in Gothenburg:
The university actively promotes:
- Equal working conditions
- Diversity
- Inclusion
Salaries are set individually.
Application documents are archived for two years according to Swedish regulations.
The university declines further contact with recruitment and staffing companies regarding this position.
In your application, please refer to Professorpositions.com
